IEEE 商业计划书写作方法 .pdf

Volume VII 67$57,1*#$#+,*+07(&+#&203$1< by Michael L. Baird The Institute of Electrical and Electronics Engineers, Inc. New York, New York Net w ork ing the World TM IEEE Engineers Guide To Business Series Editor: Barbara Stoler Typographer: Jill R. Bagley Copyright © 1995 by THE INSTITUTE OF ELECTRICAL AND ELECTRONICS ENGINEERS, INC. 345 East 47th Street, New York, NY 10017-2394 All rights reserved. No part of this book may be reproduced, in any form nor may it be stored in a retrieval system or transmitted in any form without written permission from the publisher. Printed in the United States of America CONTENTS Foreword Preface Acknowledgements Introduction PART ONE THE GENESIS Chapter 1 Start-up Opportunities for High-Tech Entrepreneurs Chapter 2 Technology-Oriented Professional as Company Founder Chapter 3 Life in Your Start-Up PART TWO GETTING DOWN TO BUSINESS Chapter 4 Market- Versus Technology-Focused Approach to Growing a Business Chapter 5 When High-Growth Business is Desirable and Necessary Chapter 6 Start-Up Financing Terminology and Stages PART THREE DUE DILIGENCE Chapter 7 Elements of a Successful Start-Up Chapter 8 Create Your Management Team and Board of Directors Chapter 9 Evaluate Markets and Target Customers Chapter 10 Define Your Product or Service Chapter 11 Write Your Business Plan Chapter 12 Funding Issues SIDEBARS Resources Available to Start-Up Entrepreneurs Symantec Corporation: Responding to a Changing Need Financials for Engineers—A Crash Course Trials and Tribulations in the Financing of One Start-Up Company Business Plan Writing Aids and Financial Planning Aids One Venture Capitalists Perspective on Plan Emphasis Software Success—Who Gets Funding How and Where )25(:25' Entrepreneurship is the call of the l990s. This is particularly the case in high technology, where our society continues to place more feverish demands on American ingenuity for improvement and innovation in the products and services that surround our lives. Every