HOW TO WRITE
A BUSINESS
PLAN
2
Table of Contents
Preface ......................................................................................................................4
1. THE ROUTE FROM CONCEPT TO COMPANY ................................................... 4
1.1 Success factors................................................................................................................................................. 4
1.2 Stages of development .................................................................................................................................... 5
2. THE BUSINESS IDEA ........................................................................................... 8
2.1 Development of a business idea ..................................................................................................................... 8
2.2 Elements of a promising business idea .......................................................................................................... 9
2.3 Protecting your business idea ...................................................................................................................... 13
2.4 Presenting to investors ................................................................................................................................. 14
3. THE BUSINESS PLAN ........................................................................................ 16
3.1 Advantages of a business plan ..................................................................................................................... 16
3.2 Characteristics of a successful business plan.............................................................................................. 16
3.3 The investor's point of view ......................................................................................................................... 18
3.4 Tips on preparing a professional business plan ........................................
麦肯锡手把手教你写商业计划书.pdf
